Before publishing AI-assisted content, identify every factual claim, verify it against a reliable original source, review the writing for context and originality, and assign a human owner for approval.
A repeatable five-step review
- Set the brief: Define the audience, goal, scope, approved sources, and claims that need evidence.
- Draft with traceable notes: Keep source links next to the statements they support.
- Verify claims: Open the original reference and check facts, dates, names, statistics, and quotations.
- Review usefulness: Remove generic filler and add the team's relevant experience or examples.
- Approve and maintain: Assign a reviewer and schedule updates for information that can change.
Keep accountability clear
AI can produce confident wording even when information is incomplete. Decide who checks subject accuracy, who approves the brand voice, and how errors will be corrected after publishing.
This workflow supports quality and reader trust. It does not guarantee inclusion in a search or AI response.
Frequently asked questions
Can an AI tool verify its own citations?
Do not rely on the model alone. Open the original sources, confirm they support the statements, and check names, dates, numbers, and quotations directly.
Who should review AI-assisted marketing content?
A person with the right subject knowledge or editorial responsibility should review factual claims, brand voice, privacy, and audience fit before publication.
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