An AEO/GEO audit checks whether key pages can be crawled, explain the business and answer real questions, support claims with trustworthy sources, use accurate structured data, and connect to measurable goals.
Technical access
- Can important pages be reached through links and load without a login?
- Do mobile layouts, page status codes, and canonical URLs behave as expected?
- Are there duplicate or outdated pages that create confusion?
Content and entities
- Does each key page identify its topic, audience, and purpose?
- Are business name, services, contact details, and author information consistent?
- Are answers direct, supported, current, and useful beyond a short snippet?
Sources and structured data
- Can readers verify important claims from credible sources?
- Does markup match visible page content and follow platform documentation?
- Are important internal links helping visitors explore related information?
Measurement and action
Record the evidence, group issues by impact and effort, choose a small set of priorities, and note how each will be reviewed. An audit is a learning tool, not a guarantee of citations or rankings.
Frequently asked questions
How often should I run an AEO/GEO audit?
Review foundational access and content after major site changes, and revisit priority pages on a regular schedule that matches how quickly the business information changes.
Does passing an audit guarantee AI citations?
No. An audit finds issues and opportunities in your site. Search and generative systems decide what to retrieve or cite, and their behavior can change.
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