Set the purpose
Define who the message is for, why it is useful, and what action it supports.
Customer messaging · WhatsApp
Make direct messaging more thoughtful.
Use WhatsApp to share relevant updates and support customer conversations with clear consent, useful content, and respectful timing.
Helpful, permission-based communication
Give customers a reason to hear from you.
WhatsApp can support timely service updates, product information, and customer conversations when people have chosen to receive messages. We help plan the content and flow around that expectation.
Campaigns should follow applicable platform policies and privacy requirements, make preferences clear, and avoid unsolicited bulk messages.
A respectful message flow
Clear purpose at every touchpoint.
Make communication useful for the customer and manageable for your team.
Design the conversation
Prepare concise messages, expected replies, and routes to human support.
Respect preferences
Plan consent records, frequency, opt-out handling, and appropriate review.
WhatsApp marketing
Plan messages customers welcome.
Tell us about your audience, use case, and current messaging setup.